The BHBUS+ app was redesigned to enhance the existing experience, improving visual consistency, introducing a refreshed brand identity, and creating a more intuitive interface.
I led this project as part of the design team at Transfácil, the primary public transport operator serving a city of over 2.5 million people.The design emphasizes clarity, contrast, and functionality, ensuring the new brand is effectively translated into a cohesive and user-friendly digital experience.
