The BHBUS+ app was redesigned to enhance the existing experience, improving visual consistency, introducing a refreshed brand identity, and creating a more intuitive interface.
I led this project as part of the design team at Transfácil, the primary public transport operator serving a city of over 2.5 million people.The design emphasizes clarity, contrast, and functionality, ensuring the new brand is effectively translated into a cohesive and user-friendly digital experience.
This project was developed in 2021 as part of the internal design team at Transfácil, exploring a UI concept that evolved into a real product for a public transport application. Transfácil operates the main public transportation system in a city of approximately 2.5 million people, making this a high-impact product with real-world usage.
BHBUS+ is a app designed to improve visual clarity and overall experience in public transportation in Belo Horizonte. This project focuses on a clean, modern, and efficient interface, enabling quick access to essential information.
Visual kit
The visual identity was designed with a strong focus on readability and contrast, using the brand’s color palette to guide navigation and highlight key information. Typography was carefully selected to ensure fast and comfortable reading across different contexts, while all visual assets were created with a consistent purpose.
Transport Card Management
The transport card experience was designed to allow seamless top-ups, quick balance checks, and instant card blocking in case of loss or theft.
Favorites and alerts
Frequently used lines and stops can be saved for quick access, with notifications providing timely updates and arrival information.
Real-Time Bus Tracking
Real-time bus tracking enables accurate arrival information at each stop, helping reduce waiting times and improve journey planning.
